With the difficulty of selling a home in the soft and slow-moving real estate market we live in today, you as a seller have more competition than ever. The race to attract the attention of willing and able buyers can be intense, intimidating, and emotional. Naturally, there is a lot of equally daunting advice available on how to sell your home.
But in all this advice, there is one “secret” of selling a home that is rarely talked about. And as you prepare to sell your home, that’s one basic truth you must accept if you want (or should) sell your home and sell it fast. This truth may be an obvious one, but it’s a big “secret” that will make all the difference if you really want to (or have to) sell the house fast.
This obvious “secret” is:
Selling Your Home and Selling Your Home Fast requires 2 completely different approaches!
“Selling Your Home”, and “Selling Your Home Quickly” are NOT the same thing!
And not recognizing this subtle but important difference is the reason more than 90% of “fast home sellers” fail to sell their home as quickly as they would like!
The particular challenge you face when you want to sell your home quickly is that you – the seller – have to do more work in less time.
If you’re not in a hurry to sell your home, you can follow these 3 simple steps:
1. Drive -> Drive to your local real estate office
2. Sign in -> Sign a listing agreement with a broker
3. Wait -> Wait for the real estate agent to sell your house
To sell your home quickly, however, requires a lot more!
In fact, signing up with a regular real estate agent can actually cost you and slow down the sale of your home because you allow yourself to believe that your agent – as a knowledgeable real estate professional – is “taking care of everything.” You become satisfied. You give yourself a “pass.” You tell yourself that because your home is registered with a professional real estate agent, you don’t really have to do all the annoying “other” things that are necessary to get your home to sell quickly. Worse, you may even believe that you are not allowed to do the other important things you must do to sell your home quickly.
So, think carefully before deciding to register your property with a real estate agent. And if you decide to register your property, you should be diligent about choosing a real estate agent. It’s usually NOT a good idea to sign up just because they are friends or acquaintances. If you are looking to sell your home quickly, and if you decide to register your property with an agent, be sure to talk to potential agents about how they will work with you to get your home sold quickly. If the only strategy they have for selling homes quickly is to lower prices, then you are talking to the wrong real estate agent!!
OK…so now you know the big “secret”!
Selling your home quickly will require a specific strategy of its own. You’ll have to do everything you normally do to sell a house – paint, clean and spruce up the interior, update the landscape and beautify the exterior to increase curb appeal, etc. – but you know now that you will also need to do more!
In our next article, we’ll talk more about the specifics of what you need to do differently to sell your home quickly, so keep an eye on that in the next few days. See you later!