Category Archives: Property Marketing

Is It Good To Let Your House Stay On The Market During Holidays?

If you think that only the warmer months of the year are good times to sell your house, think again. The colder months brought by the upcoming holiday is also a good opportunity to sell your house. Listed below are some of the reasons you can take advantage of.

Fewer home owners sell during holidays.

The holidays, specifically Christmas, send signal to many homeowners that it is an inappropriate time to let their homes stay on the seller’s market. Many homeowners are also busy with their shopping lists, gift-giving, and Christmas parties.

This creates a unique opportunity for you because their will be fewer competitors. This means more chances for your house to get noticed by more buyers who are also taking the opportunity to buy their new homes.

One precaution to observe is to have your house in its best show condition. Have it clean, simple, and attractive.

Home buyers during the holidays are serious buyers.

The Christmas season is a time when most people busy themselves with various activities related to this festive time of the year. Do you think home buyers during this time will waste their times just to make fun of the homes listed in the seller’s market?

There are various reasons prompting home buyers to grab the holidays as a more serious time to buy a house. There are some who are relocating when the year changes. There are also some people who buy homes for tax reasons. Some buyers also grab the holiday vacations to actually conduct ocular of the houses they see on listings.

And because the holidays is a very busy time, be sure to adjust your showing times to the schedules of potential home buyers.

Less hassles to make your house attractive.

Home staging may be a difficult process to homeowners. But because you are selling your house in a time when decorations are fittingly good additions inside and outside your house, you can be sure that it will bring less hassle to make it more attractive.

Be sure to add decorations that will make the overall atmosphere joyous. Do not over decorate that will tend to make your house look and feel cluttered. You can let your house be a mirror of a home in which your potential buyers can imagine themselves celebrating their next holidays on it.

If your house has spent months in the seller’s market. Do not lose hope. This holiday can be the perfect opportunity for buyers to notice it.

And if you need some professional help, your local real estate agent is always a call away to lend his or her expertise.

Top 5 Reasons To Sell Your House To A Real Estate Investor

You are probably wondering why you would want to sell your house to a real estate investor instead of listing your house with a realtor or selling it yourself. There are many very good reasons that you should consider selling to a real estate investor. I will share with you some different options that you probably have never even thought of before, or knew that you could do. I am going to give you the top 5 reasons why you should consider selling your house to a real estate investor.

1) A real estate investor will buy your house from you no matter what condition your houses are in. What this means to you is that you will not have to make any costly repairs to your house. Now if you listed your house with a realtor they are going to want you to make all the necessary repairs to your house before they will list it. The other reason is that most lenders in today’s market will not lend money to buyers that are buying a house that needs major repairs. Now second of all, if you try to sell your house yourself you will still need to possibly change your flooring and repaint your walls. Most buyers in today’s market will not want to move into a home and start making repairs. Therefore you will have a limited number of buyers that might show interest in your house but, they will want to get your house at a large discount.

2) Real estate investors will buy your house for all cash “as-is”, or they can give you up to full market value for your house if you are a little flexible on your terms. A real estate investor will work with you to find out all of your goals for selling your house. Then they will do their best to meet or exceed all of your goals for selling your home. They are professional home buyers helping people solve their real estate problems. They have a lot of experience buying houses from people just like you in all different types of situations. Just to name some of the situations they can help you with are: if your house is just not selling in today’s market, inherited homes, distressed property, vacant homes, probate houses, behind on payments, divorce, house liens and judgments, rental property, expired realtor listing, bankruptcy or if you are just facing foreclosure. No matter what the condition, area, or situation you have with your house a real estate investor can give you many viable options to sell your house fast.

3) If you sell your house to a real estate investor they can close on your house fast usually in 10 days or less. You will be able to get cash in your hand quickly without any of the hassles of selling your house the traditional way. Real estate investors are professionals with lots of experience in helping homeowners walk through the process of selling their house fast. The reason they are able to close quickly on your home is that they work with a large network of buyers that have cash and are ready to buy houses in your area fast. This is not like a traditional buyer that you will get from selling your house yourself or from a realtor. These types of buyers will take at least 30-60 days to close and that would be only if they make it through the loan process.

4) Real estate investors don’t want to list your house they want to buy your house fast. When you sell your house to a real estate investor they will market your house to their buyers at hyper speed. By this I mean if you sold your house yourself you would probably put a sign in front of your house, put an ad in the newspaper or you might even list your house on the MLS for a flat fee. These things are good but at best you will probably only get a small amount of people coming to look at your house but, most of them will be tire kickers. In today’s market there are more houses for sale then there are people to buy them all. The same goes if you were to list your house with a realtor; they will put a sign in your yard, list it on the MLS and wait for people to call. Most realtors don’t continually market your property through other avenues past that. A real estate investor will market your property immediately after you agree on price and terms. They will market your house with all available advertising to get your house sold fast Plus they have a huge list of buyers who are currently buying houses and have the cash to do it fast. Therefore selling to a real estate investor is your best option if you want to sell your house fast in today’s market.

5) When you sell your house to a real estate investor you will not have to pay anything out of your pocket. In fact they work hard for you and with you to get your house sold with no cost to you and very fast. The reason they can do this is that they actually get a fee from the buyer they sell the property to therefore eliminating any costs at all to you the seller. Not to mention real estate investors will give you a net offer on your house. What this means to you is that you will receive that net offer at closing. Now if you sold your house the traditional way buy yourself or through realtor you will only net at closing on average of 80-85% of the listing price of your home. The reason this is true is that you realtor will take their 6% commissions, then you will have to pay losing costs of 2-3%, then the buyer will want a discount of at least 5% in today’s market. After all of those discounts the buyer will have a property inspection of your house done and the inspector will come back with a big list of possible problems which the buyer will want a discount on. This is usually another 3-5% off. most sellers do not realize that this is actually the amount of money that they will net at closing, after they have waited 4-8 months through this whole process to sell their home the traditional way.

As you have probably realized by now there’s a lot more benefits to selling your house to a real estate investor verses selling your house the traditional way of for sale by owner or with realtor. Is your time and money really worth all the hassles and aggravation of selling your house the traditional way? If you sell your house to a real estate investor you will have a fast, friendly, hassle free sale of your house

Realtors Vs The We Buy Houses Cash Companies

When deciding to sell your home you have two options. You can either use the services of real estate broker or you can sell it yourself to a “We Buy Houses Cash” company. Each scenario has its pros and cons which we have outlined for you below. Every situation is different and we want to make sure you make the best decision possible. We have also outlined some key questions you should ask yourself before making this big decision.

Realtors. Realtors are the best source for selling your property. It’s a proven fact that realtors will get at least 10-20% more for your property than you would if you sold it yourself. It is also a proven fact that you will sell it 50% faster using the services of a local real estate agent. Since most agents are current on up to date trends they will be able to guide you in what items need to be addressed in order to get maximum price for your house. With an agent who specializes in your neighborhood they may have connections to buyers through colleagues and past clients that you do not have access to. An agents network is a very powerful tool to getting your house sold fast. I recommend using bigger cooperate brokers such as Berkshire Hathaway or Coldwell Banker Gundaker.

With any service provider their is a cost of doing business. The average expense for a realtor is 6-7% of the sales price of your home. For example if you sell your home for $200,000 it will cost you anywhere from $12,000-$14,000 at closing. If you decide to use a real estate professional to sell your property then you will more than likely be dealing with financed buyers which means you might possible have to pay seller commissions ranging anywhere from $3,000 – $5,000. Selling to a financed buyer also means once you sign a contract to purchase you will usually have to wait anywhere from 30-60 days to close. Let’s also not forget the cost of inspections. Most cities require the house pass an occupancy inspection. When the city sends there inspector out there may be items that don’t meet city requirement which may get costly to fix. The potential buyer will also hire a private inspector due to there own due diligence to see what the house may need. This can also get costly if the buyer has high demands before deciding to move forward with the purchase. The extra money you make hiring a real estate professional may cancel out with the expense of broker fee’s and inspection expenses.

We Buy Houses Cash Companies. These companies often get a bad wrap in the area. They are often thought of as scam artists or dishonest people when in reality these companies can be of great service to people. Just like anything there are pro’s and cons to taking this route. Since these ugly house buyers are investors they are not going to give you full price for you home. They are usually buying properties anywhere from 50-60 cents on the dollar.

But before you kick these guys out of your house take a moment to think about the benefits of selling to a cash investor. Fast Cash! In most cases these buyers have the cash to buy the property immediately. Not only will it be a cash sale but you don’t have to worry about paying any seller concessions. Often times they will even cover your closing costs which will save you additional money. These cash buyers will also save you on those hefty realtor commissions. Since your property is a for sale by owner there will not be any broker involved. No broker = NO FEE’s! Did I mention there will not be any inspections done. Since it will more than likely be an AS-IS cash sale the buyer will not bring a city or private inspector through which means you don’t have to do any repairs to the property. So even though you may not get full price for what you think your home is worth you will be saving tens of thousands of dollars in fee’s and repairs. It makes the deal even sweeter knowing they can close in as little as 7-10 days if needed. The best part about selling to a cash investor is that you can leave the unwanted items in the property so you can save even more money on moving expenses.

This is a big decision that should not be take lightly. There are some questions you need to ask yourself before deciding which route to take.

1. Does the home need repairs?

2. Is the home outdated to today’s standards and what other similar homes look like?

3. Do I need to sell immediately?

4. Is the repair list too much for me to handle right now?

5. Will a fast sale take the burden off my shoulders of dealing with this property?

If you answered yes to any of the questions above then you will probably want to consider selling to a local real estate investor who has the cash to close right away. A fast cash offer with no realtor fee’s, closing costs or hefty moving expenses may be the best fit for you. If the home has been kept up and maintained pretty good over the years and you can afford to sit on it for a while then your local real estate agent will be the best option for you and your bank account.

Click the following for more information on Berkshire Hathaway or Coldwell Banker Gundaker.

Advantages of Buying a Home Over Renting

Many people are caught between the dilemma of whether to buy a home or rent one. The answers are not easy because each individual’s situation is different, and the answer may also vary depending on the prevailing market rates for buying and renting at any given point of time. However, with the real estate rates at fairly low levels at present, buying a home offers a much superior opportunity in many ways over renting for a majority of people.

Sense of Ownership

Almost everyone has a dream to have their own home someday. Owning a house gives a sense of permanence and ownership to a family. For many homeowners, the value of owning a home and the peace of mind that comes with it is priceless. Apart from the financial advantages, there is an inherent sentimental value attached to owning a home, which cannot be assessed in monetary terms.

Sense of Financial Security

When you own a home, it becomes a long-term financial security for you and your family. It is a safeguard against the future uncertainties of inflation and other economic conditions. If the construction costs and rentals rise unexpectedly in the future, a homeowner remains unaffected by such sudden conditions.

Tax Benefits

In many cases, the interest payments on the home mortgage and even the real estate tax amount may be deductible from your income tax. Therefore, if you pay installments on your home rather than paying monthly rentals, you can build your own home without too much burden on your financial capacity.

Potential for Capital Appreciation

If you have purchased your home during dull market conditions when the prices are hovering at low levels, chances are that you may benefit in terms of capital appreciation over a period of time. A prudent investment can enable you to accumulate or earn a sharp and considerable return, which you cannot expect in case of a rented home.

Better Financial Planning

If you have taken a fixed rate mortgage, you know exactly how many installments you will be required to pay in the future for what amounts. You can plan your monthly budget accordingly and maintain proper and appropriate control over your finances. This may not be possible so easily in case of the rental option because the rent is not in your control once the term of rental agreement is over.

Enhanced Credit Opportunities

Homeowners usually have a better advantage when they need to apply for loans in the future. A homeowner can build equity over a period of time, and borrow against that equity when necessary. Credit card companies and other private lenders typically favor homeowners for the disbursement of credit and loans.

Private Mortgage Insurance *

If the down payment on your home is below 20 percent of its sale value, you can get a private mortgage insurance (PMI) with your lender. PMI helps you to acquire a mortgage with a lower down payment because it protects the lender against any default on your loan. PMI offers an excellent advantage to people who wish to own a home rather than rent one, but do not have substantial finances available for a larger down payment.

Resource:

* http://www.bankrate.com/finance/mortgages/the-basics-of-private-mortgage-insurance-pmi.aspx

Should I Buy That Two – Family House?

Some people purchase a two – family house, because, they hope to live, in one apartment, and rent the other, in order to significantly reduce their cost of living! While, this is a great solution, for some, it is not for everyone. For some, they need more privacy, and/ or, don’t want the responsibilities involved, in being a landlord. Other individuals purchase two – family houses, for investment purposes, and it’s essential and important, to begin this process, with your eyes – wide – open, understanding, both the advantages and disadvantages. While, a well – considered, properly priced, property, may be a fantastic investment opportunity, there are some others, that may not be, for certain reasons. With that in mind, this article will attempt to consider, examine, review, and discuss, these two scenarios, and the process, one should go through, prior to making the commitment.

1. Owner – occupied: An owner – occupied, two – family house, is eligible, for very similar mortgage conditions, and requirements, as a single – family home. Often, this is about 0.5% or more, lower rate, than when the owner does not live there. What rate of returns, and other relevant concerns, should be considered? Begin, with considering, cash – flow, meaning, the owner’s outflow, versus, the rent, collected, How will this compare, with your costs, if you purchased a single – family home? How comfortable will you be, being a landlord? Are you handy, or will you need, to hire others, whenever there is a necessary repair, etc? Do you have the type of personality, which might handle, some of the inherent stresses and strains, involved? Will you be happy, sharing the property, ensuring your tenant, takes decent care of the part, they occupy, and any potential challenges, in terms of privacy, and other issues?

2. Non – owner occupied: Begin, with a realistic evaluation, and analysis, of the revenues, versus expenditures. Will you generate sufficient cash flow, to avoid having additional financial challenges, and stresses? Unless, you are convinced, there will be a cash flow – positive, situation, you usually should avoid the investment. Consider only about 75% of the realistic rent – roll, in order to account for vacancies, and other unforeseen contingencies. On the expense side, add your mortgage payment (including principal, interest, real estate taxes, and escrow), to your monthly contributions in various reserve finds, for repairs, renovations, upgrades, etc. If this is positive, then move – on, to a rate – of – return, or ROI/ return on investment, analysis. Consider your total cost of purchasing the property (purchase price plus initial renovations/ upgrades/ repairs), and your annual rent – rolls. Seek at least a 6% return.

An investment property may be your smartest move, or a risky, unwise one! Take these easy steps, from the unset, and proceed accordingly.

Calendar Considerations When Buying A Home

Most markets are cyclical in nature. In practical terms, this means there are periods where the market in question is very busy and periods where it is very slow. Many people are surprised to learn this also applies to the real estate market.

Buying a home in a seller’s market is tough. In contrast, buying during a slow market is an incredible opportunity. You have a chance to get in at or near the bottom floor of prices. If you can keep focused on the future, you can really make a killing. Yes, you might see the value of the home drop a bit more, but the key is to focus on 2010 and beyond. That may seem a long way away, but the real estate market will bounce back and have returned to typical highs by then. This is where millionaires will be made.

Since you’ve seen the cyclical nature of a sellers’ market versus a buyers’ market, you can see the power of buying or selling during each of these markets. Well, the good news is there are actually busy and slow times within each calendar year.

Nearly every real estate market can be timed year after year. A classical perfect time to buy is during the winter holidays. Why? Well, think about it. How many people are out looking for homes around Christmas or New Years Eve? Not many. This creates an artificial buyers’ market because the number of buyers interested in purchasing a home is greatly reduced. This period usually lasts from November through February.

Given the rather cold nature of winter, it is hardly surprising to learn that the real estate market is slow during the winter months. You might be surprised to learn that the same is true when things heat up. Specifically, the real estate market tends to cool off from July to August. Why is this? Well, families tend to head off on vacations and get caught up in dealing with the kids. There is little time to house hunt and real estate markets tend to slow down, which makes them prime buying time.

Location may be the number one rule for real estate, but knowing when to buy is important as well. It can make the difference between getting a great deal and buyer’s remorse.

Should I Buy a Home In 2008?

Dreadful information about the slumping American housing market is all over TV news and in almost every paper. During this housing slump many potential first time home buyers often wonder, should i buy a house in 2008? While every persons situation is different the next few paragraphs will hopefully help you decide whether or not to buy a house in 2008

It is a fact that property values across north America have dropped, in some areas they have dropped drastically and others its just a slight dip. Buying a home when prices are at the lowest is the best way for buyers to get the most for their money, and many people are now taking advantage of the lower home prices.

The major factor for most people when buying a home is securing a affordable mortgage to purchase the home with. In today’s current market mortgage rates have also fallen to very low levels making financing a new home more affordable then one year ago. When low mortgage rates are combined with reduced asking prices your money suddenly is able to buy you much more home then you previously thought possible!

The only real roadblock to buying a home in 2008 is going to be actually qualifying for a mortgage. Even though mortgage rates are low the lenders have tightened up their lending guidelines since the housing slump began. Since many borrowers need 100% financing it makes things that much more difficult. To deal with stricter lending guidelines borrowers are going to need excellent credit or have down payments in the range of five to twenty percent to secure home financing.

With property values falling and mortgage rates at very low levels 2008 is a great time to buy a new home. Not only is there more selection on the market but you will also be buying when prices are low so when the next real estate boom starts you will make substantial money on your investment.

House Buyer’s Guide

Question: Where can you find a good house buyers guide? Answer: At your very fingertips. Before the advent of the Internet’s World Wide Web, specialized real estate magazines and the yellow pages of the telephone directory were handy tools for house buyers. Even now that the internet is more popular, you can still refer to those because they are not yet extinct and they are even more relevant to your needs, especially for information from those local publications that could direct you to what properties are up for sale and the corresponding terms for each one that are locally available from which you could choose.

If you are computer savvy, Internet technology is, of course, an even handier tool for you through which you could find a good house buyers guide. There are search engines that could open informative Websites featuring simply written house buyers guides for you. Some websites even make the effort of featuring the different local government-imposed real estate laws and taxes distinctively in effect in every state, and you can narrow down your surfing to just those things that concern you. Knowing how to surf and using the Web search engines effectively could save you not only on legwork and precious time, but also on your time online.

From wherever source you have available to you or which you prefer to use, a good house buyers guide should give you all the information you need — but for it to be a truly effective tool, you should first make a comprehensive list of your questions. First in your list for consideration should be how much could you afford. After defining how much you have set aside for a down payment, work on your net income. Make a clear-cut list of your income and expenses; do not forget to include the taxes you pay annually, and the self-imposed ten percent savings in the bank for contingent expenses. Look out for owner financing schemes that may be available to you, too.

Get the bottom line figure and that would spell to you what you actually have and could spend for this major project. This figure will tell you what kind of a house you could afford to buy, so you would not go overboard and buy something that is utterly beautiful and tasteful but also utterly out of your reach. This figure will define your lifestyle during the amortization period and until the deal is sealed (fully paid).

This financial consideration, among others in your long list of questions, will be answered for you by a good house buyers guide. It will give you a more realistic view of the project that will help you in your decision-making.

Rules To Help You Succeed When Buying A Home

Get your funding before you get your property. There are very few things in life as discouraging as losing out on the house of your dreams because of not being able to secure financing. Although the drive to go out there and hunt for that great house is easy to understand, it is crucial to set up the funding you will need before you begin looking for a house.

Getting the funding in advance has several important benefits, such as being aware of how much you can buy and earning a lot more respect from the listing agents. By understanding how much house you really can afford before you decide to shop, you will avoid wasting your time and energy looking at expensive houses, and the real estate agent will be more than happy to show you the properties within your budget.

It is also essential to take a good look at the different mortgages in the marketplace before getting started with the house shopping process. Nowadays, home loans are available in far more options than the standard 15 or 30 year. Because of this, prospective house buyers need to comprehend how each kind of house loan works, and also to determine which mortgage loan is the ideal option for their needs.

Look at the neighborhood, not just the property. It is a great idea to have a look at the whole area, rather than concentrating on a single house. This is usually a particularly significant thing to think about for anyone moving to a new urban area, because these potential buyers will likely be unfamiliar with the local environment and lifestyle. It is vital to figure out the parts of town that are most appealing, and also to look at things like distance from work and local shopping opportunities.

We have all heard that location is key considering when it comes to real estate, and that is exactly the case. Purchasing a property in the wrong place could be a huge mistake, and you should choose the area along with the house. Possible buyers can learn a whole lot about the nature of the different neighborhoods merely by driving around town, and also by speaking to other locals.

Be reasonable with your initial offer. Looking to low-ball a seller on the very first offer can backfire, as can spending too much. It is essential to thoroughly evaluate the local marketplace, and to compare the selling price of the property with what identical properties in the area have sold for. Comparing the sales of similar properties, what are called “comps” in the business, is probably the best way to figure out what is fair, and to make certain that you neither pay too much or underbid on the property.

Always get a home inspection. Always check out the property for any possible problems prior to making an offer. Compared to the price of the standard house, the cost of a good property inspection is practically negligible. Therefore, get a good property inspection performed before you purchase. To get the best house inspector, it is a great idea to get word of mouth referrals as most of the best home inspectors depend on word of mouth marketing.

Also try not to alienate the sellers of the house. Several real estate deals have fallen apart because of the personal animosity of the buyer and the seller. It is very important to avoid offending the seller of the property during the process, and to avoid nitpicking every small detail during the sale. Keeping the good will of the seller will help the deal go smoothly, and will also provide the best atmosphere for seller and buyer alike.

Bankruptcy and Buying a Home – 3 Benefits to Buying a Home After Bankruptcy

If you have filed bankruptcy recently, you may wonder if you can get approved for a home loan. You may also wonder if buying a home after a recent bankruptcy is a good idea for you.

While a bankruptcy can make getting approved for a mortgage loan more difficult, it is still possible to get approved for a mortgage loan. In fact, there are more and more bad credit loan programs coming out all the time. Subprime lenders are focusing more on helping individuals with poor credit achieve home ownership. This is happening mostly because bankruptcies are still on the rise and there is an increasing number of people with bad credit who are looking for home financing.

Here are some reasons to consider home ownership after a bankruptcy:

1. Increase Your Credit Score – When you make your payments regularly, you improve your credit rating. Once your pre-payment penalty period is over, you should be able to refinance your mortgage loan for a much lower interest rate. After your bankruptcy has been discharged for over 2-3 years, you should have a much easier time qualifying for a lower interest rate mortgage loan.

2. Accrue Equity In Your Home – If you are just making rent payments, you are throwing your monthly payments away. When you own a home, over time, home values increase and you are working toward owning an asset.

3. Take Out An Equity Loan To Consolidate Debt or Get Needed Extra Cash – Once you have bought your house, as soon as 6 months or so later, you might be able to take out an equity loan on your home and consolidate any other debt that you might have since your bankruptcy or debt that could not be included in your bankruptcy. Taxes and student loans will not be discharged in a bankruptcy. You may also want to use the extra cash to invest in a business venture or for needed home improvement.

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